The express delivery industry needs to shift from price war to value war

Timeliness is an important indicator for measuring the quality of express delivery services. Since this year, in order to meet business needs, major express companies have increased their air capacity, and SF Airlines and China Postal Airlines have opened a number of special aviation lines. It can be said that the opening of aviation dedicated lines has provided acceleration for more express packages to enter the country and even the world, and also means that express delivery companies are transitioning from price wars to value wars.

The so-called value war mainly refers to the competition of operational efficiency among express delivery enterprises. In fact, increasing air capacity is an important means for express delivery companies to improve operational efficiency. In order to win the competition, express delivery companies are vigorously laying out their air freight business in different ways, making every effort to improve their service level and find breakthroughs for long-term development.

Upgrading service capabilities will naturally create more market demand. From breaking 10 billion pieces in 39 days to breaking 50 billion pieces in 5 months, the monthly average growth of express delivery business is a microcosm of the accelerated release of consumer market demand and vibrant economic development, and also a reflection of the significant improvement in the overall production and service guarantee capacity of the express delivery industry.

More demand, higher expectations. With the peak of traffic dividends on e-commerce platforms, delivery time has become a key factor in retaining existing users. For consumers, if the express delivery service fails to meet expectations, they may lose trust in it and affect the delivery experience, starting from the next day and reaching half day and minute level delivery. Only those express delivery companies that have improved their distribution networks and digital applications earlier are expected to reap more orders.

To further improve service efficiency, express delivery companies should not only provide logistics and transportation services, but also form a customer-centric freight service chain that runs through the entire process of cargo source organization, ground transportation, airport cargo station services, air transportation, transfer, delivery, and so on. In terms of developing air transportation capacity, there are currently many problems that urgently need to be solved in China's express delivery enterprises, in addition to a small number of cargo planes. For example, insufficient matching between transportation capacity and demand, underdeveloped intermediary service institutions, low level of collaboration between enterprises, and insufficient utilization of industry efficiency. In addition, it is necessary to ensure abundant resources such as bulk shipping and high-speed rail as auxiliary transportation capacity, continuously optimize the ground terminal connection and the express transfer capacity of the site, in order to achieve "fast in the sky, fast on the ground".

At the same time, support from relevant national policies is also essential. We should encourage air freight enterprises and express logistics enterprises to strengthen cooperation, break the ownership restrictions, speed up the cultivation of large-scale express logistics enterprises with international competitiveness, and actively participate in the planning, construction and operation of freight Airline hub. This is also an effective way for express delivery companies to continuously improve their core competitiveness and raise industry barriers.